Hey Reader Brand success is the by-product of consistent and effective marketing — full stop. The secret to marketing, of course, is first and foremost to understand your audience. Who they are. What they need. Where they look to solve their problems. From there, you can build quality content that will speak to them and persuade them to love your brand. You can interact with them in powerfully meaningful ways. Today I’d like to talk about a topic that has been paramount to the success of my...
just now • 3 min read
Hey Reader Being involved in ecommerce means you wear several hats and must possess some level of competency in several different areas of business. Sales… Product… Marketing… Data Analysis… Today is all about that final category — specifically knowing your numbers. I’m sure you have some systems in place and a high level of dedication to your numbers, but are you tracking the right information in the right way? I want to share with you a small case study to help you consider how important...
just now • 3 min read
Hey Reader Today, I’m taking you on a journey from the bustling streets of Vietnam to the changing tides of online retail. Over the past few years, I’ve talked to many people who are either getting into ecommerce or are trying to scale their business and product sales. I know how daunting it can feel to be in your shoes as platforms and protocols are constantly evolving. I was asked to be a guest on the Brand Builder University podcast and YouTube channel, and we covered a ton of ground. One...
just now • 2 min read